2024 HR Trends: Expert Insights for All Employers

December 11, 2023

There are certainly many “evergreen” HR trends (an oxymoron, but bear with us) your human resources team and C-suite are already well aware of and have taken action on.


These likely include:

  • Implementing a more human-centric approach to building a strong company culture
  • Prioritizing employees’ mental health and their work-life balance in a disruptive period
  • Boosting employee retention by training and promoting top performers company-wide
  • Offering flexible working hours, particularly for those working remotely/in hybrid roles
  • Ensuring the employee experience is a positive one by improving the work environment


And these 2023 HR trends will certainly remain a top focal point for HR leaders in 2024.

That said, there are certainly a growing number of other, more recent (and urgent) workforce-related events, patterns, and shifts that will impact your HR function’s efforts to empower your workforce to thrive in the workplace (virtual and/or in-person) in the year ahead.


7 HR trends to know about in 2024

Here are some of the top HR trends today — more specifically, ones from the latest edition of Employ’s Recruiter Nation Report, which features in-depth recruiting and hiring data as well as expert “people” insights for CHROs and their teams — you should know heading into 2024.


1) Talent acquisition will continue to adapt to ongoing uncertainty

What better way to kick off our HR trends list than to share one from a fellow Employster?

Employ SVP People & Talent Corey Berkey detailed how all companies — from SMBs to enterprises — will continue to evolve their talent acquisition processes and priorities in 2024.


That’s mainly due to lingering concerns about a recession and further tightening budgets.

Two specific ways in which Corey envision’s TA teams altering their approaches in the year ahead? Eliminate any inefficiencies, and enhance their existing recruiting methods.

“As businesses have adjusted hiring plans in reaction to economic conditions, talent acquisition teams have felt the impact,” said Corey.

“Navigating a full requisition load with less tools or supporting resources forces teams to change their approach.” (Translation: Work smarter, not harder.)

Corey added how employers of all sizes and across industries are now “seeking ways to flex their recruiting practices and zero-in on high-quality candidates, working to drive higher initial candidate quality.” These are efforts that will “shape talent acquisition … into 2024.”


2) The “do-more-with-less” hiring approach will (mostly) stick

No business division — whether it’s human resources, marketing, sales, or support — wants to have to do their jobs with limited budget and resources. And yet, in today’s business climate, that’s what ongoing economic uncertainty requires most (if not all) teams to do.

That includes talent acquisition functions of today’s human resources teams.

“Whether companies are growing or slowing, talent acquisition teams are being asked to do more with less based on the current economic uncertainty” WorkTech Founder and Principal Analyst George LaRocque shared for our 2023 Employ Recruiter Nation Report.

“Yet, while the economy may have been cooling … the available talent and required skills remain more complicated to find than ever,” said George.

“Today’s recruiting challenges are the same as those previously associated with competition during times of strong economic growth.”


3) Orgs of all sizes will renew their focus on diversity recruiting

H3 HR Advisors Cofounder Steve Boese and CEO and Principal Analyst Trish Steed insisted employers will spend their time, resources, and energy on diversity, equity, and inclusion (DEI) initiatives in 2024 and the years ahead. Specifically, with a concerted focus on diversity hiring.

“Making increased commitments to diversity hiring is an important first step,” the duo noted.

“But, they also need to back up statements with actions, like using modern recruiting technology to facilitate blind screening and interview reviews, creating more diverse internal hiring teams, and publishing diversity hiring goals, and progress towards achieving these goals.”

Updating impact descriptions and career sites with messaging that relays your efforts around DEI certainly go a long way in proving your dedicated to making progress, Steve and Trish added.

However, proactive efforts to make ongoing strides with DEI — including with diversity hiring (e.g., implementing a skills-based TA approach to hire a broader array of underrepresented talent) is what will show your company truly cares about creating a more diverse, fair, and welcoming workplace.


4) Differentiation from other employers becomes a focal point

The Great Resignation led to a scarcity of talent actively looking for new work during the global pandemic. But, the market has since shifted. (And drastically, to say the least.)

Now, there’s a surplus of professionals aiming to join new companies. And yet, many job seekers remain selective regarding which employers they consider speaking with and joining.

Guidewire Software VP and Global Head of Talent Attraction Ian Creamer noted how, despite a sizable number of active candidates exploring new career opportunities, HR/TA must still ensure their open roles and employer brand at large stand out from other orgs looking to hire.

“There is so much uncertainty in the market,” said Ian.

“The expectation of hiring managers and leaders is that the tide of layoffs should equal much easier access to talent, and that’s not always the case. We hire in the technology space, and truly top talent remains as hard to hire as ever.”

Ian added that “candidates are still showing up with multiple offers already in hand,” making it difficult to convince top-tier talent his company engages for open roles to accept their offers.


5) The use of artificial intelligence in TA continues to grow

Notice that the “AI-is-a-trend-crowd” has grown increasingly silent since early 2023? That’s because artificial intelligence is, in fact, here to stay.

And it’s an “HR trend” all talent teams should investigate further, as there are undoubtedly several use cases for leveraging the advanced tech.

Restaurant Clicks CEO Brian Nagele remarked how arguably the top initial use case for TA teams is to leverage AI’s bias-reduction capabilities.

(Ideally, by onboarding a leading recruitment platform that already has AI recruiting functionality baked in to help make bias-free hiring decisions.)

“Many human resource departments are becoming aware of the (sometimes) unintentional biases which occur during the hiring process,” said Brian.

“The beauty of using artificial intelligence to review resumes is that the software is blind to the physical appearance of any applicant.”

Brian added how leading AI tech used by HR professionals today “focuses on recognizing candidate qualifications to filter through top talent.”

This, in turn, can help reduce potential hiring biases and ensure HR functions solely consider talent based on their skills, expertise, and other qualifications.


6) Companies will prioritize candidate experience improvements

Despite not having as many recruiting resources as they’d like for 2024, NXTThing RPO Founder Terry Terhark said CHROs will ensure their teams will stay focused on the work at hand.

But, that doesn’t solely mean refining and streamlining TA processes. It also entails making sure each job seeker their recruiters engage for openings have a strong candidate experience.

“Companies still need to pay attention to the candidate experience, their employment brand, and the speed of their recruitment process” to outcompete other orgs for top talent, per Terry.

Of all the latest HR trends featured here, improving the CX is really a perpetual task for TA teams. However, as Terry can attest, job seekers are increasingly “picky” with employers.

Provide a consistently enjoyable hiring experience, and you’ll “win” more top talent.


7) Analytics will continue to play a pivotal role for hiring teams

Given data is now an indispensable asset for all HR/TA teams, HRU Technical Resources Talent Acquisition & HR Analyst Tim Sackett said it shouldn’t be a shock that using analytics to drive recruiting and hiring decision-making will remain a strategic imperative for employers.

“Organizations with world-class recruiting functions are measuring the funnel,” per Tim.

“It is imperative that TA leadership and your executive team understand the recruiting capacity that your team can deliver. You only get that by measuring the [recruitment] funnel.”

Lighthouse Research & Advisory Chief Research Officer Ben Eubanks also believes actionable talent analytics is something employers of all types and across sectors must utilize daily.

“Recruiting has seen some massive swings in recent years,” Ben declared.

“The one thing that we consistently see … is that employers prefer hiring practices that deliver predictability. Anything we can do to streamline talent acquisition activities, take a more proactive approach, and make data-informed decisions is going to deliver a higher degree of predictability.”


Source:    https://www.lever.co/blog/hr-trends/

8 lessons you can learn from business leaders

July 1, 2024
Lessons learned in business introduction Whether you’re a junior member of the team or at management level, a continual learning attitude and understating business lessons is key to career success. If you want to fast-track your progress up the career ladder, it’s important to look to your true business leaders and learn from their actions. Not only will this encourage you to carry yourself like a workplace leader, but it will also highlight differences between good and bad management . This is especially important when one wants to see great success in business. Although businesses fail, being equipped with the write business lessons can avoid risk and increase the likelihood of success. Here are eight key biggest lessons to learn from business leaders. 1. How to motivate people Watching your leaders, or considering past experiences with your manager, can give you great insights into the right things to say and do to motivate colleagues or direct reports. You can learn life lessons they've learned in business and understand how to avoid bad habits in the long run to maximize the success for any company. What’s important to remember is that every person is different with different core values and a sense of their own path – and their motivational drivers can change from week to week, depending on workload levels. While one person might benefit from tough love, others may require a gentler approach. Great leaders take the time to get to know their team members’ personalities and motivators, and how they each react to different communication styles. Motivating people is a key skill for any successful business leader to succeed. One of the life lessons we can learn from business leaders is the importance of creating a strong culture that fosters a sense of purpose, passion, belonging, and accountability. By aligning employees' goals and values with the company's mission, leaders can inspire them to take ownership of their work and strive for excellence. In addition, effective leaders recognize the power of recognition and rewards, which can help to incentivize and motivate employees to achieve their goals. By cultivating a culture of positivity and growth, business leaders can build a motivated and engaged workforce that drives innovation and success. Although there are many life lessons learned in business, another important life lesson we can learn from business leaders is the value of stepping out of one's comfort zone to achieve success. Leaders recognize that complacency can be a major obstacle to growth, and they encourage their teams to take risks and embrace change. By fostering a culture of experimentation and learning, business leaders can help their employees overcome fear of failure and develop resilience. This not only motivates employees to push themselves to new heights, but it also enables the organization to innovate and stay ahead of the competition. Thus, business leaders understand that by creating a culture that encourages stepping outside of one's comfort zone, they can create a motivated and dynamic workforce that is poised for success. 2. How to nail your organisational skills Organisational skills are critical for most roles, and it’s important to learn what works for you from the outset so you can be as productive as possible. Business leaders – often the busiest or having the fullest plate compared to most staff members – will have many techniques about how to remain organised. Not all of these will work for you as we all have different styles of working. But having conversations with your manager and other leaders about how they stay organised – on a day-to-day level and when work gets incredibly busy – can quickly teach you about which approaches you’d like to try out and assess if they helped you stick to schedule. RELATED: What are soft skills? 3. How to have difficult conversations Most people don’t enjoy having difficult conversations at work and find the situation awkward. However, these are unavoidable for managers, and it’s crucial to know how to approach these conversations delicately. Good business leaders take a diplomatic approach to difficult conversations and allow the individual to have their say. Talking through problems rather than dictating a change is more productive and will allow you to build better rapport with your team members. 4. How to say ‘no’ tactfully Business leaders often negotiate with partners, clients, and third-party providers – it comes with the territory. At times, this means having to say ‘no’ to requests. Good leaders know how to approach these situations in a way that doesn’t cause upset or worse, ruin relationships. This is especially significant when your a business owner. For instance, rather than saying, “We can’t do this for you”, they might say, “We will review our current workloads and priorities and come back to you next week with a proposal to move this forward”. When it's your own business saying no and managing expectations are important lessons learned and often come naturally as you progress through your own personal development. RELATED: How a leader can gain better engagement with their team 5. How to embrace change Any workplace-related change can be unnerving, particularly when it’s significant. But the responsibility falls on the leader to guide their team through any changes, whilst boosting productivity and ensuring everyone feels comfortable within their role. A great leader will welcome times of change as an opportunity and provide the groundwork for their team members to be creative, innovative and resilient. These are business lessons learned over time. It's also important to stay up to date with business news, customer insights 6. How to accept criticism Criticism can be difficult to hear, even when it is constructive. Business leaders often receive the most criticism at work because they’re ultimately accountable and responsible for the business performance and the performance of their team. But a great leader knows how to accept feedback, learn from their mistakes, and use the experience to their advantage for a successful outcome next time. 7. How to treat people as individuals Individual differences – and therefore experiences and insights – are what drive businesses forward to develop innovative new idea. The most effective workplace leaders embrace, and are highly considerate of, their employees’ unique personalities and working styles. If you can learn how to do this as a manager, you’ll be rewarded with a team that’s motivated, feel comfortable sharing their input, and is committed to success. 8. How to be empathetic Empathy is grounded in understanding rather than judgement, and it’s a trait shared by some of the most successful business leaders. In fact, studies have shown that empathetic leaders are rewarded with higher-performing teams, better quality work output and more loyal team members. Empathy is ultimately the ability to understand others’ emotions, so as you progress in your career and work with all sorts of people, you’ll need to continually develop this important interpersonal skill just like any other skill you learn and get better at on the job. Applying empathy to employees, as well as customers problems will take you far. Source: https://www.pagepersonnel.com.au/advice/career-and-management/career-progression/8-lessons-you-can-learn-from-business-leaders

How to build a professional network for career development

June 26, 2024
The changing job market requires professionals to be adaptable and continuously learn new skills to stay competitive. Networking can help navigate this dynamic landscape by providing access to job opportunities, industry insights, and mentorship. In this article, we cover: What is networking? How to build a professional network How to expand your network reach The art of effective networking Nurture your network for long-term success Where to find people to network with Grow your career with Airswift What is networking? All things being equal, people will do business with, and refer business to, those people they know, like and trust. - Bob Burg Networking is not just a single action but a process involving multiple elements working together. It's not primarily about making sales ; selling may naturally follow from successful networking efforts. When you network, you're part of a larger team where everyone plays a valuable role. Your network comprises the people you've connected with through work and personal interactions. Building strong relationships is at the core of networking because these connections often lead to valuable referrals. Behind every referral is someone who vouches for your credibility, building trust in your abilities. Professional networking goes beyond collecting business cards; it fosters genuine connections and creates a mutually beneficial ecosystem. A strong network is invaluable for established professionals, offering many benefits beyond job hunting, such as access to industry insights, mentorship, and career advancement opportunities. How to build a professional network Identify your goals Defining your career aspirations and areas of interest is crucial to building a robust professional network. You can tailor your networking strategy to align with your career objectives by identifying your goals. For example, if you're interested in shifting industries or pursuing leadership roles , you can focus on connecting with professionals in those fields. This approach ensures that your networking efforts are focused and effective, helping you build a network that supports your career goals. Leverage existing connections Reconnecting with former colleagues, classmates, and professional acquaintances is an excellent way to expand your network. These individuals already know you and your work, making it easier to establish a connection. Additionally, seeking introductions from senior leaders or mentors within your current company can help you connect with influential individuals in your field. These connections can provide valuable insights, mentorship, and opportunities for career advancement. Informational interviews Informational interviews offer a wealth of industry insights and networking opportunities. Start by contacting professionals in your interest and expressing your desire to learn from their experiences. Prepare thoughtful questions to guide the conversation, listen actively, and express gratitude for their time. Keep in touch with interviewees to maintain connections and share updates on your progress. These interviews are valuable resources for exploring career paths and expanding your professional network. Expanding your network reach Participate in industry events Attending conferences, workshops, and industry gatherings relevant to your field can provide high-quality networking opportunities. These events offer a chance to meet like-minded professionals, learn about the latest industry trends, and establish yourself as a thought leader. Focus on events that provide targeted networking opportunities, such as roundtable discussions, workshops, or networking receptions. This approach ensures that your networking efforts are focused and effective, helping you build a network that supports your career goals. Engage with professional organisations Joining industry associations, alumni networks, or leadership councils can help you increase your visibility and connect with like-minded professionals. Participating in committees or volunteering for leadership roles can further enhance your networking efforts. These opportunities allow you to demonstrate your expertise, build your brand, and establish yourself as a leader in your field. Cultivate an online presence Optimising your LinkedIn profile with relevant keywords and accomplishments can help you establish a professional image and attract potential connections. Sharing thought leadership content and engaging in industry discussions online can also help you build your brand and establish yourself as an expert. Building a solid online presence can help you expand your network reach, connect with like-minded professionals, and establish yourself as a thought leader in your industry. Second, participation fosters professional growth by granting access to valuable resources and opportunities. Engaging in online communities like industry forums, Slack groups, and niche social media groups can provide access to a pool of individuals with common interests, facilitating meaningful connections. Thirdly, it allows individuals to showcase their expertise, amplify their brand, and expand their horizons by connecting with diverse people. Additionally, active involvement helps individuals stay current with industry trends, fostering personal growth and career advancement. Lastly, online communities enable building lasting relationships and friendships, enhancing networking experiences. The art of effective networking Make meaningful connections Networking has its rules, mainly centred around being a connector. A connector is someone others turn to for help. Networking isn't about you but the value your connections can offer. Focusing on helping others deepens relationships and creates goodwill. Networking is about who your connections know and the potential value they bring. Keep in mind that different industries have different norms. Observing interactions at events can help tailor your approach. Being too aggressive can deter people, so adapt your tone to suit the industry's nature. Research individuals beforehand and find common ground for conversation. Focus on building genuine relationships and offering value to your connections. By prioritising quality over quantity, you can create a network that supports your career goals and offers long-term benefits. Be a master communicator Honing your elevator pitch to articulate your career goals and expertise succinctly is essential for effective networking. Practice active listening and ask insightful questions to demonstrate a genuine interest in your connections. By being a master communicator, you can establish a solid first impression, build rapport, and establish a connection that supports your career goals . Here are ten questions you could ask that demonstrate genuine interest and curiosity and get a conversation started and going: What got you interested in your line of work? Could you tell me about a moment in your career that stood out? What's the best part of what you do? How do you see our industry changing soon? Have you ever faced a tough challenge at work that you overcame? Any good reads or resources that have inspired your approach to your job? If you could give one piece of advice to someone starting in our field, what would it be? Is anything exciting happening in your projects lately? How do you balance your job and personal life? What networking tips do you swear by for making meaningful connections? Body language is universal Body language is aessential aspect to effective communication during networking events. Positive body language can convey confidence, engagement, and interest. It can also help establish a connection with the other person, making the conversation more enjoyable and productive. On the other hand, negative body language can convey disinterest, discomfort, or lack of confidence. Here are 10 steps to being aware of your body language and consciously displaying positive body language during networking events: Maintain eye contact with the person you're speaking to. This shows attentiveness and confidence. Wear a genuine smile to convey warmth and approachability. It helps in creating a positive atmosphere during conversations. Use non-verbal cues such as nodding to show you're actively listening and engaged. It encourages others to continue sharing. Keep your body language open by avoiding crossing your arms, which can signal defensiveness or disinterest. Minimise fidgeting or restless movements. This conveys nervousness or lack of confidence. Instead, try to maintain a relaxed posture. Subtly mirror the body language of the person you speak to to establish rapport and build a connection. Respect personal space boundaries and avoid standing too close, as it can make others uncomfortable. Use appropriate hand gestures to emphasise points or express enthusiasm, but avoid excessive or distracting movements. Before attending networking events, practice your body language to become more aware of your non-verbal cues. Ask for feedback from trusted individuals on your body language to identify areas for improvement. Approach people Networking can be daunting, but the right approach is a valuable tool for building meaningful connections and advancing professionally. Here are actionable steps to help overcome fears, focus on helping others, and cultivate authentic interactions, ensuring that each conversation is a mutually beneficial exchange: Acknowledge any fear of talking to new people, but don't let it control you. Remember that each conversation is an opportunity to help someone in ways they may not even realise they need. Approach conversations with courage, focusing on how you can assist the other person rather than your fears or desires. Avoid desperation by genuinely focusing on the needs of others. This will shift the conversation away from what you can gain and how you can contribute. Engage fully in conversations by actively listening, nodding, agreeing, commenting, and asking thoughtful questions. This demonstrates your interest and investment in the interaction. Do not dominate conversations with stories about yourself. Instead, maintain a balanced dialogue in which both parties have an opportunity to contribute. Be genuine and authentic in all interactions. Authenticity fosters trust and attracts others to you, leading to meaningful connections. Maintain consistency in your behaviour and interactions. People appreciate knowing what to expect from you, which builds trust and reliability over time. Tell your story Storytelling is a powerful tool in networking. It can help create a personal connection with others, establish credibility, and make a memorable impression. Individuals can showcase their skills, values, and achievements by crafting compelling narratives about their career journey. Here are some actionable steps towards great storytelling with networking in mind: Tailor your story to resonate with your audience's interests, values, and needs. Share genuine experiences and emotions to establish credibility and build trust. Focus on the key aspects of your career journey, highlighting relevant skills, values, and achievements. Use vivid details and compelling anecdotes to make your story memorable and engaging. Rehearse your story to ensure clarity, coherence, and confidence in delivery. After sharing your story, follow up with a clear purpose, whether seeking further discussion, collaboration, or referrals. The power of follow-up A study by LinkedIn found that connecting on LinkedIn and sending personalised follow-up emails within 24-48 hours can help you maintain the momentum of your initial connection. Briefly recap your conversation and offer to connect them with relevant resources. Following up after a networking event is essential for building long-term relationships and establishing yourself as a valuable connection. Nurturing your network for long-term success Become a resource Offer your expertise and knowledge to support your network members. Recommend them for opportunities or make relevant introductions. By becoming a resource for your connections, you can build long-term relationships, establish trust, and establish yourself as a valuable connection. Maintain regular engagement Stay connected by sharing industry updates and congratulating them on their achievements. Schedule periodic coffee chats or virtual meetings to maintain relationships and demonstrate your commitment to building a solid network. By maintaining regular engagement, you can build long-term relationships, establish trust, and establish yourself as a valuable connection. Reciprocity is key Networking is a two-way street. Be genuinely helpful and supportive to build trust and long-term connections. By practising reciprocity, you can establish a mutually beneficial relationship that supports your career goals and offers long-term benefits. Competition can be healthy When faced with competition in a networking setting, consider this scenario: You're one of several fishbowl salespeople at an event with 1000 attendees. Being yourself naturally attracts those with whom you share a connection or interest. It's essential to recognise that there's enough opportunity for everyone present. Rather than pursuing every potential lead, focus on those who resonate with you. Look for individuals who could become long-term partners, providing ongoing business beyond just one transaction. Ask yourself: Do I genuinely enjoy this person's company? Could we see ourselves collaborating for years to come? Networking is a marathon, not a sprint. For sustained success, prioritise building relationships based on mutual trust and compatibility. Where to find people to network with Finding people to network with is simpler than you might think – they're everywhere! Here’s how: Begin engaging with those closest to you, such as friends and family. Practice delivering a concise elevator pitch highlighting your interests without dominating the conversation. Instead, focus on learning about others by asking genuine questions and showing interest in their experiences. Use everyday situations, like waiting in line at the bank or chatting with fellow gym-goers, to practice your networking skills. Consider joining community associations, Chambers of Commerce, or trade organisations and attend trade shows to connect with like-minded individuals. Remember to be approachable, friendly, and genuinely interested in others beyond what they can offer you. As you engage with more people, networking becomes more natural and enjoyable. Three questions to ask every person to guarantee a follow-up meeting post-networking Towards the end of a conversation, once you have all the information you can get about someone, ask the following questions: Are you looking for new clients/prospects at this time? What sets you apart from your competition? What does your ideal client look like? If this is the case, let them know you have some people who could use their services or need their help. Ask if they might be interested in getting their details. If it’s a yes, arrange a meeting time and follow through on your promise to help. When you show up for your meeting, pass on that referral or the name of a great contact to them. Doing so creates trust and a relationship, proving that you can and will help when you can. This makes them want to do the same for the other person, and you are now truly part of their network. Grow your career with Airswift 85% of all jobs are filled through networking , highlighting its importance in landing jobs. A strategic professional network is crucial for career advancement, providing access to opportunities, mentorship, and industry insights. However, building and maintaining a solid network can be challenging, with time management and introversion being common obstacles. To overcome these challenges, prioritise networking activities that align with your career goals, leverage existing connections, and allocate time for networking activities.  Whether you're looking to advance your career, explore new opportunities, or stay up-to-date with the latest industry trends, Airswift has the expertise and resources to help you succeed. Contact us today to learn more about our services and how we can support your professional growth. Source: https://www.airswift.com/blog/professional-networking